Do you represent buyers and sellers?

Yes, as separate mandates. In any single transaction Tara acts for one side only, and that is confirmed in writing in the mandate letter.

Which markets do you cover?

We take mandates worldwide. Our operating depth is strongest in the GCC, the Indian Ocean, Africa and Europe, where our leadership has run hotels directly.

Is the sale process confidential?

Yes. Buyers are qualified and sign an NDA before they see the asset, information is released in stages, and nothing is listed publicly unless you choose to.

How are fees structured?

Per mandate, in writing, before work starts: a retainer, a success fee on completion, or a combination, depending on the size and complexity of the brief.

Can Tara manage the hotel after the deal?

Optionally. Buyers can appoint Tara as asset manager or operator after closing; that appointment is disclosed and governed separately from the transaction mandate.

Hotel transactions · Worldwide

One side of the table. Every time.

We represent luxury hotel owners who are selling, and LPs, fund managers, REITs and family offices who are buying. Every asset is diligenced the way an operator would run it, because we do.

I'm selling a hotel I'm acquiring hotels Read the paper

Two mandates

Pick your side of the table.

Same operating judgement, two clients. In any single transaction Tara acts for one side only, confirmed in writing when the mandate is signed.

Sell-side · Luxury hotel owners

Sell on the hotel's real numbers, not a brochure.

Buyers send operators into diligence. We get there first: we rebuild your P&L the way their operator will, fix what would cost you price, and take the asset to capital whose mandate actually fits it.

01
Vendor diligenceOperator-grade review of payroll, F&B margin, capex backlog and the management agreement before a buyer prices them.
02
Equity storyA positioning and value case built from how the hotel runs, not just what it earned last year.
03
Qualified buyersLPs, funds, REITs and family offices whose hold period, return target and appetite for operating work match the asset.
04
Confidential processNDA first, staged data room, no public listing unless you choose one.
05
Negotiation to closePrice, terms, brand or management agreement transfer and a handover the guests never notice.

Discuss a confidential sale

Buy-side · LPs, fund managers, REITs, family offices

Buy what an operator would buy.

Most hotel deal flow reaches capital priced and packaged to sell. We work from your mandate outwards, then underwrite every asset with the assumptions of people who have carried the operating budget.

01
Mandate definitionGeography, segment, keys, cheque size, hold period and risk profile written down before anything is screened.
02
OriginationMarketed and off-market assets found through owner and operator relationships, screened against your mandate.
03
Operator underwritingPayroll, F&B margin, ramp-up and capex modelled from running comparable hotels, then stress-tested.
04
Diligence & termsOperational diligence plus brand, franchise and management agreement terms negotiated on your side.
05
Day one onwardsOptional asset management or operation, so the business plan that won approval is the one delivered.

Brief an acquisition mandate

The paper · For owners and capital

The owner's side of a hotel deal.

Tara Hospitality · Four short chapters, five-minute read

01
Hotel deals are priced on revenue and lost on operations.
A hotel is marketed on its top line: occupancy, average rate, a trailing twelve months. It is diligenced on its operation: payroll structure, F&B margin, deferred capex, the terms of the management or franchise agreement.
The gap between those two views is where price gets chipped in the last weeks of a deal, and where acquisitions that closed on a good spreadsheet underperform for years afterwards.
02
The operator's view belongs on both sides.
For a seller, it means finding value leaks before a buyer's operator does, and fixing or explaining them while you still control the narrative.
For a buyer, it means underwriting with assumptions from people who have run comparable hotels, not with projections written by the party selling them.
03
The management agreement is part of the price.
Term, termination rights, fee structure, key money and performance tests decide who can buy a hotel and what they will pay. A long agreement that cannot be ended narrows the buyer pool; a weak one leaves a buyer exposed.
We read the agreement in the first week, not the last, on whichever side we represent.
04
The return is made after closing.
An acquisition thesis is only as good as the team that delivers it. Tara can stay on as asset manager, or operate the hotel under the owner's name or the VASSA brand, so the plan that won investment committee approval is the plan that gets delivered.
Where Tara both advises on and later operates an asset, that is disclosed at the outset and governed separately.

What to bring to the first conversation

If you are selling

Location, keys, segment and brand status
Last three years of P&L and the current budget
Management or franchise agreement
Capex history and known backlog
Your timing, price expectation and reason to sell

If you are buying

Target geographies and gateway markets
Segment, keys and branded or independent
Cheque size and capital structure
Hold period and return objective
Core, value-add or opportunistic risk profile

Everything is reviewed under NDA. Fees are agreed in a written mandate letter before any work starts: retained, success-based, or both, depending on the brief.

Before you appoint us

Do you represent buyers and sellers?: Yes, as separate mandates. In any single transaction Tara acts for one side only, and that is confirmed in writing in the mandate letter.
Which markets do you cover?: We take mandates worldwide. Our operating depth is strongest in the GCC, the Indian Ocean, Africa and Europe, where our leadership has run hotels directly.
Is the sale process confidential?: Yes. Buyers are qualified and sign an NDA before they see the asset, information is released in stages, and nothing is listed publicly unless you choose to.
How are fees structured?: Per mandate, in writing, before work starts: a retainer, a success fee on completion, or a combination, depending on the size and complexity of the brief.
Can Tara manage the hotel after the deal?: Optionally. Buyers can appoint Tara as asset manager or operator after closing; that appointment is disclosed and governed separately from the transaction mandate.

Brokerage is carried out by Tara Limited under its Innovation City, Ras Al Khaimah business licence 07011455 (Real Estate Purchase and Sale Brokerage; Commercial Brokers).

Important information. This page is provided for general information only. It is not an offer to sell, or a solicitation of an offer to buy, any security or interest in any fund, and it is not investment, financial, legal, or tax advice. Any return figures shown are underwriting targets or objectives, not projections, forecasts, or guarantees, and are subject to assumptions that may not be realised. Target returns do not reflect actual performance. Past performance is not a reliable indicator of future results, and capital invested in real estate is at risk, including the risk of total loss. Any offering would be made only to eligible professional or institutional investors through formal documentation containing full terms and risk factors, which should be read in their entirety.

One side of the table. Every time.

Pick your side of the table.

Sell on the hotel's real numbers, not a brochure.

Buy what an operator would buy.

The owner's side of a hotel deal.

Hotel deals are priced on revenue and lost on operations.

The operator's view belongs on both sides.

The management agreement is part of the price.

The return is made after closing.

What to bring to the first conversation

Before you appoint us