TARA

Brand

Identity and usage

The Tara Hospitality mark, palette and typefaces. Please use these files as supplied and do not redraw, recolour or stretch the mark.

Full lockup

TARAHOSPITALITY · TRAVEL · REAL ESTATE

On limestone

TARAHOSPITALITY · TRAVEL · REAL ESTATE

On ink

The mark

A pointed arch with an open doorway. One shape in three states — there is no gold, teal or alternate mark.

  • Primary

    Light grounds. The default in almost all cases.

    Download SVG

  • Reversed

    Ink grounds, photography, and video end-frames.

    Download SVG

  • Single colour

    Engraving, embossing, and one-plate print.

    Download SVG

Collateral

Print-ready and platform-ready files, generated from the mark above. Every file is a PNG; the print files already carry bleed.

Business card

85 × 55 mm with 3 mm bleed at 300 dpi. Send both files to the printer.

  • Business card — front

    Name, title and contact details. Print file with 3 mm bleed.

    85 × 55 mm trim + 3 mm bleed, 300 dpiDownload

  • Business card — back

    Ink ground with the reversed mark. Print file with 3 mm bleed.

    85 × 55 mm trim + 3 mm bleed, 300 dpiDownload

Letterhead

A4 at 300 dpi, white ground so a printed letter does not lay down full-page ink.

  • Letterhead — A4

    First-sheet letterhead. Drop into Word or Pages as a background.

    210 × 297 mm, 300 dpiDownload

Email signature

Insert as an image and set its width to 360 px. Use the dark file only where the signature sits on a dark ground.

  • Email signature lockup — light

    For the normal light signature block. Ink type on white.

    720 × 180 px — display at 360 × 90 for a sharp resultDownload

  • Email signature lockup — dark

    Use when the signature sits on a dark ground, or as the dark-mode swap.

    720 × 180 px, transparent — limestone type stays legible on darkDownload

Social profiles

Sized to each platform's current spec, so nothing is cropped or upscaled on upload.

  • LinkedIn — company logo

    Square mark on limestone, sized to LinkedIn's own spec.

    400 × 400 pxDownload

  • LinkedIn — page banner

    Wide ink banner with the lockup and positioning line.

    1584 × 396 pxDownload

  • Instagram — profile picture

    Mark centred with clearance for the circular crop.

    1080 × 1080 px — Instagram crops to a circleDownload

  • Instagram — square template

    Blank branded square to sit behind a headline or photo.

    1080 × 1080 pxDownload

Mark

For anyone who needs the mark on its own at size.

  • Mark — high resolution

    Raster mark for software that will not take an SVG.

    2048 × 2048 px, transparentDownload

Palette

  • Limestone

    Ground

    #EFEEEB

  • Ink

    Text and dark grounds

    #1B2725

  • Patina

    Accent

    #315E54

Typography

Spectral
Headings and the wordmark. A sturdy low-contrast serif. Weights 300–600.
Archivo
Body, interface and the descriptor. Weights 400–700.

The wordmark is set in Spectral rather than supplied as outlines, so please use the signature lockup under Collateral rather than typesetting it yourself.